Creating an Efficient Topical Map for Local SEO

In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.

Firstly, it's pivotal to understand what we mean by a 'topical map'. Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.

The key to a successful topical map is understanding your audience and their common search queries. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.

So, how do you start? Keyword research is the first thing on the agenda. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.

Following keyword research, create topic clusters around your primary keyword for each page. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.

The advantages of using a topical map in a local SEO strategy are far-reaching. It organizes site content in a way that makes it easier for search engine algorithms to determine click here relevance, leading to more frequent appearances in search results and higher traffic.

All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.